Hello, Tracee Ellis Ross! Over the weekend, the actress stepped out at BET’s Black Girls Rock event in a shocking shade of purple lipstick—and it looked freakin’ amazing. But the shade can get a bad rap: If worn with too much makeup, it can look kooky or costumey. If worn with no makeup at all, it can make you look a little like an extra on The Walking Dead. Ellis strikes the right balance, wearing just enough to support the flashy color: a little foundation, a tiny hint of blush to bring color to the cheeks, and intense black eyeliner and mascara. She’s not wearing any eye shadow; there’s no crazy contouring and no shimmery highlighter. Nothing about the rest of her look distracts from the bold hue—not even the color of her dress.