America just wouldn't be America without a sweetheart. She's part girl next door, part world-famous celebrity. Her smile is pure Fourth of July fireworks. And every few years, she passes down her title to the next chosen one. Here are some of the best years in America's history when it comes to crowning new sweethearts.

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See Makeup Applied Like You've Never Seen it Before

See Makeup Applied Like You've Never Seen it Before

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If you picked up our November issue (with a radiant Kate Hudson on the cover), you’ve noticed that it’s an entire 126 pages dedicated to happiness. There’s happy makeup, happy clothing, and advice on how to live a happier life (including awesome interviews with writers Elizabeth Gilbert and David Brooks). With all that happiness flying around the office, we wanted to do something extra special to celebrate. That’s why I’m excited to announce our newest collaboration with makeup artist Robin Black—a special Allure-edition of her “27 Seconds” video series.

Gigi Hadid Debuts Crazy-Short Haircut at the American Music Awards

Gigi Hadid Debuts Crazy-Short Haircut at the American Music Awards

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Supermodel Gigi Hadid is known for her long, golden beachy waves. And even though we’ve seen her nail dozens of looks, the 20-year-old model’s flowing hair has become her signature. That’s why we were taken aback (in the best way possible) when we saw Hadid’s arrival on the American Music Awards red carpet tonight, where she debuted a supershort bob.

A Hilarious Beauty Chat With Old Spice Guys Isaiah Mustafa and Terry Crews

A Hilarious Beauty Chat With Old Spice Guys Isaiah Mustafa and Terry Crews

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If you’ve turned on a television in the past year or so, you’re no stranger to the Old Spice guys. Perpetually shirtless and impeccably clean, Isaiah Mustafa (the charming ladies’ man) and Terry Crews (the loud muscle-y bro) helped revive the 81-year-old brand with their quirky, goofy commercials, turning Old Spice into one of the top-selling men’s grooming companies in the country and earning it the honor of being the official body wash of the NFL (yes, the NFL has an official body wash). After a year of individual campaigns, the brand launched its ““Make a Smellmitment” campaign this past August, bringing the two men together in the same video series to battle for the supremacy of their favorite Old Spice scent. The sixth and final video in the series is set to premiere on Tuesday, November 24, at 6 p.m. ET on ESPN SportsCenter. I had a chance to chat with the guys, and while they didn’t divulge much about the anticipated finale video, they did share the hilarious details of their beauty routines, favorite scents, and what life is like as an Old Spice guy.

3 Women on What It's Really Like to Get Your Nipples Pierced

3 Women on What It's Really Like to Get Your Nipples Pierced

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Nipple piercings are the latest cool-girl accessory, and they’re turning up under tank tops and sheer shirts across the internet. But for the unadorned, it’s hard to hear about them without reflexively wincing and clutching your chest. To get a better idea of what it’s really like to pierce your nipples, we asked three women in New York City about their experience.

Chloë Grace Moretz Wore the Ultimate '90s Hair Accessory at the AMAs

Chloë Grace Moretz Wore the Ultimate '90s Hair Accessory at the AMAs

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Leave it to a teenager to bring back a hair accessory from a decade she barely lived in. Chloë Grace Moretz, who was born in 1997, graced the red carpet last night at the American Music Awards wearing special hair clips that only the truest ’90s kids will remember—and we couldn’t be happier about it.

I Got a Facial at the Airport, and Here's What Happened

I Got a Facial at the Airport, and Here's What Happened

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I have a new travel secret. It’s not a snazzy fare-tracking app or a rolling suitcase with a built-in charger, fingerprint ID lock, and GPS (though that would be cool). Nope, it’s the hour-long facial at JFK’s Be Relax spa. An airport may seem like the last place you’d ever want to get a facial (the term “airport spa” alone sounds unappealing, not to mention oxymoronic—have you ever once felt relaxed in an airport?), but air travel makes my skin go haywire. The stuffy yet super dry airplane air combines with stress to turn my complexion parched and patchy. So an in-terminal, extraction-free facial sounded as genius as Bluetooth wireless speakers or a self-heating memory-foam neck pillow.

Rihanna and Kylie Jenner's Tattoo Artist Shares the Most Popular Request From Celebrities

Rihanna and Kylie Jenner's Tattoo Artist Shares the Most Popular Request From Celebrities

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What do Rihanna, Rita Ora, Vanessa Hudgens, and Katy Perry have in common? Yes, they’re all young, rich, and famous; they’re also all repeat clients of celebrity tattoo artist Keith “Bang Bang” McCurdy. If you’re not one of his 1.1 million Instagram followers, let me catch you up: He inked Justin Bieber 40,000 feet up in the air while flying on a private plane, and he’s the man responsible for Cara Delevingne’s signature finger tattoo of a lion. And it all started when RiRi stumbled into his tattoo shop a decade ago looking for nipple rings and an artist to do her Sanskrit hip tattoo. Now, hundreds of celebrity referrals later, he’s sharing the highs and lows of his career in a new book, Bang Bang: My Life in Ink. I sat down with him at his New York City shop to talk celebrity clientele, design trends, and what to look for in a good tattoo artist.

Exclusive: This Cult Skin-Care Brand Just Launched Its First Lip Product, and It's Awesome

Exclusive: This Cult Skin-Care Brand Just Launched Its First Lip Product, and It's Awesome

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My first introduction to Frank Body, the Australian skin-care brand that’s become a cult favorite thanks to its natural, coffee-based products and adorably provocative marketing tactics, was last summer. I was on a quest to find the absolute best coffee-based body scrubs out there, and Frank Body’s formula topped the list. Since then, the brand has amassed a huge fan base (it has a whopping 665,000 Instagram followers) and expanded its offerings to a full line of body products, which includes moisturizers and cleansers. And now, the company is releasing two new products I’m especially excited about: Frank Lip Balm and Lip Scrub, which arrive just in time to save my soon-to-be-suffering winter-chapped lips.

This Trendy Food Is Now a Trendy Beauty Ingredient

This Trendy Food Is Now a Trendy Beauty Ingredient

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Remember when you pronounced quinoa “kwin-oh-a”? (We do: It was 2006.) Now the grain has made its way into beauty aisles—and not just at Whole Foods. But this trendy ingredient has a very important catch.

How to Deal With Body Hair When You're Not Kim Kardashian

How to Deal With Body Hair When You're Not Kim Kardashian

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If your goal is body hairlessness, there are two paths before you. The Kim Kardashian approach—laser from forehead to feet—and the road more traveled: a combination of blades, wax, and maybe a few beams. Here, a hair-removal GPS.

What Does the Future of Beauty Look Like?

What Does the Future of Beauty Look Like?

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Between LED face masks that look like something out of Tron and shots that dissolve cellulite, the beauty industry has hurled itself into the futuristic world of science and technology with little hesitation. But now that we’re all Snapchatting our face-washing routines and lasering our bikini lines at home, what’s next? BareMinerals founder and beauty Nostradamus Leslie Blodgett recently spoke at a convention about the future of the industry, so I caught up with her to get some predictions.

A Brief History of America's Sweetheart

A Brief History of America's Sweetheart

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America just wouldn’t be America without a sweetheart. She’s part girl next door, part world-famous celebrity. Her smile is pure Fourth of July fireworks. And every few years, she passes down her title to the next chosen one. Here are some of the best years in America’s history when it comes to crowning new sweethearts.